Abstract
This study is aimed to evaluate and select design indicators of enterprise web portal through FANP (Fuzzy Analytic Network Process) and establish FANP-based assessment model of design indicators of enterprise web portal. First, we discuss the relevant literature, and analyze demand assessment of web portal when enterprises introduce e-business. The important design indicators of enterprise web portal include five dimensions, totaling 15 design indicators. Based on FANP expert questionnaire analysis results, uncertainty and fuzziness of the expressions or decisions of experts are eliminated to effectively reflect views of the experts. The findings showed among the five web portal design dimensions, the dimension of two-way communication is the most important, followed by distribution, trading mechanism, webpage design and advertisement and promotion. In addition, priority ordering of the overall design indicators is obtained for analyzing the management implications, and the suggestions are provided.
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Chung, CC., Huang, HC., Tsai, HY., Lou, SJ. (2014). How to Determine the Best Indexes of Industry Website by FANP Approach. In: Pan, JS., Snasel, V., Corchado, E., Abraham, A., Wang, SL. (eds) Intelligent Data analysis and its Applications, Volume I. Advances in Intelligent Systems and Computing, vol 297. Springer, Cham. https://doi.org/10.1007/978-3-319-07776-5_41
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DOI: https://doi.org/10.1007/978-3-319-07776-5_41
Publisher Name: Springer, Cham
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