How to Determine the Best Indexes of Industry Website by FANP Approach

  • Chih-Chao Chung
  • Hsiu-Chu Huang
  • Huei-Yin Tsai
  • Shi-Jer Lou
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 297)

Abstract

This study is aimed to evaluate and select design indicators of enterprise web portal through FANP (Fuzzy Analytic Network Process) and establish FANP-based assessment model of design indicators of enterprise web portal. First, we discuss the relevant literature, and analyze demand assessment of web portal when enterprises introduce e-business. The important design indicators of enterprise web portal include five dimensions, totaling 15 design indicators. Based on FANP expert questionnaire analysis results, uncertainty and fuzziness of the expressions or decisions of experts are eliminated to effectively reflect views of the experts. The findings showed among the five web portal design dimensions, the dimension of two-way communication is the most important, followed by distribution, trading mechanism, webpage design and advertisement and promotion. In addition, priority ordering of the overall design indicators is obtained for analyzing the management implications, and the suggestions are provided.

Keywords

website website design indicator evaluation FANP fnzzy 

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Chih-Chao Chung
    • 1
  • Hsiu-Chu Huang
    • 2
  • Huei-Yin Tsai
    • 3
  • Shi-Jer Lou
    • 4
  1. 1.Graduate Institute of Engineering Science and TechnologyNational Kaohsiung First University of Science and TechnologyKaohsiungTaiwan
  2. 2.Department of Leisure and Tourism ManagementShu-Te UniversityKaohsiungTaiwan
  3. 3.Department of Industrial Technology EducationNational Kaohsiung Normal UniversityKaohsiungTaiwan
  4. 4.Gradate Institute of Technological & Vocational EducationNational Pingtung University of Science & TechnologyPingtungTaiwan

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