Companion to European Heritage Revivals

pp 73-93

Open Access This content is freely available online to anyone, anywhere at any time.

Strategies for a Heritage Revival in the Digital Age

  • Jasper Visser


The digital revolution has, beyond a doubt, changed the world. At first, the Internet looked unthreatening, like just another mass medium with the hyperlink being its main gimmick. By 2012 it has turned into a multi-billion dollar business for some, and irrevocably destroyed old business models for others, such as publishers and the music industry. Social media, the pinnacle of the digital revolution, have become a normal topic of conversation, and its main platforms are publicly traded top brands. The internet has also entered the ‘offline’ domain, as smartphones, NFC, RFID, QR, and a bunch of other acronyms ensure that people are always connected. The result of all this is, in the words of Brian Solis, one of the world’s foremost analysts of the digital age, “the end of business as usual.”  1