Designing Financial Literacy and Saving Tools for the Unbanked and under-banked in Brazil

  • Ananya Mukherjee
  • Catherine Winfield
  • Shan He
  • Federico Casalegno
  • Wilson Ruggiero
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8520)


In this paper, we are interested in designing a novel approach to financial learning and saving for the unbanked and under-banked populations in emerging economies, more specifically in Brazil. Despite efforts by governments, non-profits and privately held banks, unbanked and under-banked populations remain prone to unfavorable financial habits and are ill equipped to utilize financial services. In proposing new modes of engagement with the topic of financial literacy and saving, we evaluate 1) social and behavioral aspects of financial lives of said populations 2) productive learning models 3) results from an ethnographic study, to finally demonstrate potential applications.


Design for behavioral change financial literacy user experience design for financial products 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Ananya Mukherjee
    • 1
  • Catherine Winfield
    • 1
  • Shan He
    • 1
  • Federico Casalegno
    • 1
  • Wilson Ruggiero
    • 2
  1. 1.Mobile Experience LaboratoryMassachusetts Institute of TechnologyCambridgeUSA
  2. 2.Computer Engineering DepartmentEscola Politecnica, University of Sao PaoloSao PaoloBrasil

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