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User Experience of Video-on-Demand Applications for smart TVs: A Case Study

  • Linda Miesler
  • Bettina Gehring
  • Frank Hannich
  • Adrian Wüthrich
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8520)

Abstract

The convergence of internet and TV and its consequences on TV producers as well as TV users has been a highly discussed topic over the past few years. With the rapid growth of high-speed broadband connections and the development of high-performance TVs, the foundation for the creation and proliferation of smarter TVs enabling the user with a more personalized viewing experience was laid. As a consequence, new business opportunities have opened up and new players have entered the market. Facing a rapidly changing environment with hardly any standards established yet, the consideration of customer satisfaction and user experience plays a major role. Especially in the entertainment industry, user experience is of high relevance and user-centered design an important precondition for service adoption. Therefore, the case study below investigated success factors and barriers which influence usage of a video-on-demand application for smart TVs. Based on a case study of a European video-on-demand service different usability evaluation methods had been applied and combined in order to evaluate and enhance platform performance.

Keywords

smart TV Video-on-demand User experience Usability evaluation procedure Closed loop 

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Linda Miesler
    • 1
  • Bettina Gehring
    • 1
  • Frank Hannich
    • 1
  • Adrian Wüthrich
    • 1
  1. 1.Institute of Marketing ManagementZHAW Zurich University of Applied SciencesSwitzerland

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