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Further Investigation of the Effects of Font Styles on Perceived Visual Aesthetics of Website Interface Design

  • Ahamed Altaboli
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8520)

Abstract

Findings of an earlier study indicated that a webpage using the "Times New Roman" font type was perceived as having better visual aesthetics than a webpage using the "Calibri" font type. The current study is a continuation of this research, the purpose of the study is to investigate how using a mixture of the two font types in the same webpage would affect perception of visual aesthetics. Four webpage designs were compared in the current study; the two designs used in the earlier study and another two designs containing a mixture of both fonts. Results showed that mixing the two font types on the same page didn’t improve perception of visual aesthetics. Still, the webpage design with only the Times New Roman font type perceived as having a better visual aesthetics than all the other three designs.

Keywords

font style font type perceived visual aesthetics website interface design 

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Ahamed Altaboli
    • 1
  1. 1.Industrial and Manufacturing Systems Engineering DepartmentUniversity of BenghaziBenghaziLibya

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