Information Design – Qualitative Approach for Corporative App in iPad

  • Jacqueline Aparecida G. F. de Castro
  • Marcelo V. Rino
  • Julia Yuri Landim Goya
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8518)


This paper reports the stage of our research about the corporate identity of ipad apps. The research objective is to develop a system to aid the designer to potentiate the transmission of brand identity in your app. At this stage, we tried to determine the variables that contribute to this tool icon considered nowadays and that expresses the brand in various media. In this paper the analysis of a Brazilian venture of selling apartments that were created on the system of aid visual language created for a thesis, which used techniques of Design of Information at this presented app, combining cultural studies to geometric modeling, Gestalt and Semiotics.


Apps elements Information Design Visual Language Ipad 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Wigley, M.: Architectural Theory and Education at the Millennium: 4. Recent Escapades of the Ancient Theory Virus’ / Article by Mark Wigley. a+u: Architecture and Urbanism 10(373) (October 2001)Google Scholar
  2. 2.
    Burdek, B.: Design: História, Teoria e Prática do Design de Produtos. Blücher, São Paulo (2006)Google Scholar
  3. 3.
    Dondis, D.A.: Sintaxe da Linguagem Visual. Tradução de Jefferson Luiz Camargo, 6th edn. Martins Fontes, São Paulo (2007)Google Scholar
  4. 4.
    Gomes, J.: Gestalt do Objeto: Sistema de Leitura Visual da Forma, 6a edn. Escrituras Editora, São Paulo (2004)Google Scholar
  5. 5.
    Niemeyer, L.: Elementos de Semiótica Aplicados ao Design. 2ab, São Paulo (2009)Google Scholar
  6. 6.
    Raposo, D.: Design de Identidade e Imagem Corporativa: Branding, História da Marca, Gestão de Marca, Identidade Visual Corporativa, 1a edn. Edições IPCB, Portugal (2008)Google Scholar
  7. 7.
    Strunck, G.L.: Branding: gaze direction, Rio de Janeiro, Europe (1989)Google Scholar
  8. 8.
    Wheeler, A.: Design de Identidade da Marca, 2a edn. Bookman, Porto Alegre (2008)Google Scholar
  9. 9.
    Colvin, G.: The World’s Most Admired companies (2009), (acesso, em out. 21, 2012)

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Jacqueline Aparecida G. F. de Castro
  • Marcelo V. Rino
  • Julia Yuri Landim Goya

There are no affiliations available

Personalised recommendations