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Research on the Extraction and Visualization of Automobile Brand Form Gene Based on Multi-roles’ Expectation Image

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Part of the Lecture Notes in Computer Science book series (LNISA,volume 8528)


The extraction and visualization of automobile brand form gene based on multi-roles’ expectation image was studied from the brand form feature and brand semantic feature two aspects. Using the protocol analysis, interview method and sketch analysis, the automobile brand form genes were extracted from users, automobile form designers and enterprise related personnel. Then the automobile brand form genes were visualized and quantitative described through the Bezier splines, mood board and semantic differential method. Finally, taking the Kia automobile as an example, the method was proved to be rational and feasible.


  • Automobile styling
  • Brand Form Gene
  • multi-roles’ Expectation Image
  • Visualization


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© 2014 Springer International Publishing Switzerland

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Hu, W., Xin, X., Li, B. (2014). Research on the Extraction and Visualization of Automobile Brand Form Gene Based on Multi-roles’ Expectation Image. In: Rau, P.L.P. (eds) Cross-Cultural Design. CCD 2014. Lecture Notes in Computer Science, vol 8528. Springer, Cham.

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-07307-1

  • Online ISBN: 978-3-319-07308-8

  • eBook Packages: Computer ScienceComputer Science (R0)