Comparing Chinese and German’s Emotional Reaction to Perfume
In this study of comparing Chinese and German’s emotional reaction to perfume, three kinds of measurements including Self-report, Facial Action Coding System (FACS), Skin Conductance are used for measuring participants’ emotions to 6 types of perfume with the objectives of: 1) validating the measurements of emotion to perfume, 2) describing the relationship between perfume and emotion and 3) comparing the cultural difference between Chinese and German regarding their emotions to perfume. The experiment results indicate that the three types of measurements are all effective to describe emotions to perfume and some interesting findings about the emotional reaction to perfume are noticed using the three measurements together. The cultural differences between Chinese and German are found in two aspects: 1) Chinese tend to more like perfume of Green tea and 2) Chinese tend to show no emotional response on face even if they have stronger feelings inside.
KeywordsCultural difference emotional reaction perfume emotion measurements
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