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The Research on the Logistics Service Design Based on the Theory of Brand Image: A Case for FEELER

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Part of the Lecture Notes in Computer Science book series (LNISA,volume 8528)

Abstract

The problems in the domestic logistics industry currently require logistics equipment suppliers to help customers to do the service designwhich is an effective means to enhance corporate brand image on based of the brand image theory by the case of service design through the whole process of logistics equipment manufacturers: FEELER.

Keywords

  • Logistics industry
  • Service design
  • Brand image

References

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  5. Robert, D.: Service Design Patterns:Fundamental Design Solutions for SOAP/WSDL and RESTful Web Services. China Machine Press, Beijing (2013)

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© 2014 Springer International Publishing Switzerland

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Ge, Q., Wang, Y., Zhou, N. (2014). The Research on the Logistics Service Design Based on the Theory of Brand Image: A Case for FEELER. In: Rau, P.L.P. (eds) Cross-Cultural Design. CCD 2014. Lecture Notes in Computer Science, vol 8528. Springer, Cham. https://doi.org/10.1007/978-3-319-07308-8_5

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  • DOI: https://doi.org/10.1007/978-3-319-07308-8_5

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-07307-1

  • Online ISBN: 978-3-319-07308-8

  • eBook Packages: Computer ScienceComputer Science (R0)