The Research on the Logistics Service Design Based on the Theory of Brand Image: A Case for FEELER

  • Qing Ge
  • Yin Wang
  • Nan Zhou
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8528)


The problems in the domestic logistics industry currently require logistics equipment suppliers to help customers to do the service designwhich is an effective means to enhance corporate brand image on based of the brand image theory by the case of service design through the whole process of logistics equipment manufacturers: FEELER.


Logistics industry Service design Brand image 


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    Aaker, D. A.: Building Strong Brand. China Machine Press, Beijing (2012)Google Scholar
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    Thomas, L.: Design Thinking: Integrating Innovation, Customer Experience, and Brand Value. Electronic Industry Press, Beijing (2012)Google Scholar
  5. 5.
    Robert, D.: Service Design Patterns:Fundamental Design Solutions for SOAP/WSDL and RESTful Web Services. China Machine Press, Beijing (2013)Google Scholar

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Qing Ge
    • 1
  • Yin Wang
    • 2
  • Nan Zhou
    • 1
  1. 1.Hangzhou Vacational & Technical CollegeZhejiangP.R. China
  2. 2.Zhejiang Sci-Tech UniversityZhejiangP.R. China

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