With the global market competition intensified, Chinese manufacturers, especially SMEs now are facing the enormous challenges in sustainable development. Learning from other countries in the practical experiences of service design and industrial design, service-oriented product system design can be a solution. This will not only allow SMEs to accumulate their design powers, but also will enhance their competitive advantage. In this paper, firstly, the author analyzed and summarized the reasons for service design’s coming-into-being in China through literature research. Secondly, based on the results of in-depth interview and fieldwork of a number of SMEs done by the author, several aspects such as design development status, service design awareness & demands, potential conditions of establishing product service system have been discussed. Finally, the author provided actionable introduction strategies for small and medium manufacturers to transform and upgrade their business model from “manufacture-based” to “design innovation-led”.
- transformation and upgrading
- service-oriented product system design
- small and medium manufacturers
- design strategy