A Reflective Study in Metaphorical Products Design from the Mapping of Relational Similarity Perspective

  • Kung-Ling Chang
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8528)


Cultural materials always have new applications in products design, a designer as an agent that "specifies the cultural properties of a design object ". Metaphors design needs to propose a few observations to transform the ideas into an external form and make on thecreative cultural products design. There is a relation between Cultural materials (sources) and products (targets), the designer needs to grasp the main points of discriminating the methods which transfers materials into a product by metaphors. Several categories of metaphors exist, including simile, metaphor, allegory, metonymy and analogy. Three categories out of five categories are most useful metaphors in practice, including simile, metaphor and metonymy, whereas the abstract ideas of metaphors were not easily understood by many beginners, students would rather design easily such as “displacement” and “simile”, that caused me to established an operable practice model for beginners. Comprehend the model of an integrated design process in order to enhance the application of cultural materials through design practice and education, the model can be a valuable reference for case study, design practice and reorientation in metaphors of products design.


Creative Cultural Products Metaphor Design 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Kung-Ling Chang
    • 1
  1. 1.Dept. of Crafts & DesignNational Taiwan University of ArtsTaipeiTaiwan

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