Persuasion in the Car: Probing Potentials
The automotive domain has recently investigated interfaces to persuade drivers to drive safer or in a more sustainable way. So far, these systems are rather technology driven and mostly do not follow a user centered design process. Our aim is to widen the scope of automotive persuasive interfaces and bring the user into the loop. We present a probing study aiming at the identification of persuasion potentials in the car. We describe findings related to inappropriate behavior, past behavior changes, and persuasion for passengers. Our study is a qualitative approach to inform the design of innovative persuasive interfaces in the automotive domain. We present the setup and results of the probing study including a discussion of its potentials and limitations.
Keywordsautomotive interfaces car cultural probing persuasion
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