(Re)Defining Gamification: A Process Approach

  • Kevin Werbach
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8462)


Gamification is a growing phenomenon of interest to both practitioners and researchers. There remains, however, uncertainty about the contours of the field. Defining gamification as “the process of making activities more game-like” focuses on the crucial space between the components that make up games and the holistic experience of gamefulness. It better fits real-world examples and connects gamification with the literature on persuasive design.


Gamification games persuasive design persuasive technology 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Kevin Werbach
    • 1
  1. 1.The Wharton SchoolUniversity of PennsylvaniaPhiladelphiaUSA

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