Embodied Persuasion

Visual-Spatial Dimensions of Meaning Portrayal in Visual and Interactive Media
  • Thomas J. L. Van Rompay
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8462)


Research on embodied cognition indicates that abstract meaning attributions are to a large extent grounded in our own (and at the same time shared) bodily interactions in and with the environment. One particularly interesting finding relates to visual-spatial aspects inherent in these interactions that bring about specific experiential qualities. In this paper we will show how such visual-spatial dimensions may be applied across visual and interactive media in order to induce specific beliefs, feelings and behaviors. In addition, future directions are discussed, amongst others addressing the feasibility of applying the insights presented in interface and interactive product design.


Persuasive visualization embodiment interactive products sensory experience consumer decision making 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Thomas J. L. Van Rompay
    • 1
  1. 1.Faculty of Engineering Technology, Department of Product DesignUniversity of TwenteEnschedeNetherlands

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