Wicked Persuasion: A Designerly Approach

  • Bran Knowles
  • Paul Coulton
  • Mark Lochrie
  • Jon Whittle
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8462)


Persuasive computing has tended to be applied toward the promotion of minor behavior change in the direction of easily understood and uncontroversial goals. Such approaches may not make sense, however, when designing for so called ‘wicked problems’. We argue that while wicked problems can be effectively addressed through persuasive technology, a ‘designerly’ (as opposed to engineering or experimental psychology) approach is required in their creation. We illustrate this approach through the design of our own persuasive system directed at the wicked problem of encouraging local spending, and we draw lessons for persuasive design more generally.


persuasion persuasive games interaction design wicked problems rhetoric 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Fogg, B.: Creating persuasive technologies: an eight-step design process. In: Persuasive, p. 44 (2009)Google Scholar
  2. 2.
    Buchanan, R.: Wicked problems in design thinking. Design Issues 8(2), 5–21 (1992)CrossRefMathSciNetGoogle Scholar
  3. 3.
    Stolterman, E.: The nature of design practice and implications for interaction design research. International Journal of Design 2(1), 55–65 (2008)Google Scholar
  4. 4.
    Cross, N.: Designerly ways of knowing: design discipline versus design science. Design Issues 17(3), 49–55 (2001)CrossRefMathSciNetGoogle Scholar
  5. 5.
    Law, J.: After method: Mess in social science research. Routledge (2004)Google Scholar
  6. 6.
    Verplank, B.: Interaction design sketchbook. Unpublished paper for CCRMA course Music 250a (2003)Google Scholar
  7. 7.
    Portas, M., Britain, G.: The Portas Review: An independent review into the future of our high streets. Department for Business, Innovation and Skills (2011)Google Scholar
  8. 8.
    Helleiner, E.: Think globally, transact locally: Green political economy and the local currency movement. Global Society 14(1), 35–51 (2000)CrossRefGoogle Scholar
  9. 9.
    Fogg, B.J.: Persuasive Technology: Using Computers to Change What We Think and Do. Morgan Kauffman, San Francisco (2003)Google Scholar
  10. 10.
    Collom, E.: Community currency in the united states: the social environments in which it emerges and survives. Environment and Planning A 37(9), 1565 (2005)CrossRefGoogle Scholar
  11. 11.
    Ward, B., Lewis, J., Britain, G., Unit, N.R.: Plugging the Leaks: Making the most of every pound that enters your local economy. New Economics Foundation London (2002)Google Scholar
  12. 12.
    Bogost, I.: Persuasive games: The expressive power of videogames. MIT Press (2007)Google Scholar

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Bran Knowles
    • 1
  • Paul Coulton
    • 1
  • Mark Lochrie
    • 1
  • Jon Whittle
    • 1
  1. 1.Lancaster UniversityLancasterUnited Kingdom

Personalised recommendations