Do Persuasive Technologies Persuade? - A Review of Empirical Studies

  • Juho Hamari
  • Jonna Koivisto
  • Tuomas Pakkanen
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8462)


This paper reviews the current body of empirical research on persuasive technologies (95 studies). In recent years, technology has been increasingly harnessed to persuade and motivate people to engage in various behaviors. This phenomenon has also attracted substantial scholarly interest over the last decade. This review examines the results, methods, measured behavioral and psychological outcomes, affordances in implemented persuasive systems, and domains of the studies in the current body of research on persuasive technologies. The reviewed studies have investigated diverse persuasive systems/designs, psychological factors, and behavioral outcomes. The results of the reviewed studies were categorized into fully positive, partially positive, and negative and/or no effects. This review provides an overview of the state of empirical research regarding persuasive technologies. The paper functions as a reference in positioning future research within the research stream of persuasive technologies in terms of the domain, the persuasive stimuli and the psychological and behavioral outcomes.


persuasive technology motivational affordance gamification persuasive computing captology game-based learning behavioral change support system sustainability health technology 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Juho Hamari
    • 1
    • 2
  • Jonna Koivisto
    • 1
  • Tuomas Pakkanen
    • 2
  1. 1.Game Research LabUniversity of TampereTampereFinland
  2. 2.Aalto UniversityHelsinkiFinland

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