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Corporate Customership: The Core Components of the Relationship Between Firm and Customer

Conference paper
Part of the Lecture Notes in Information Systems and Organisation book series (LNISO, volume 7)

Abstract

Past research developed a new theoretical framework, named Corporate Customership, that specifies the link between three fields most concerned with innovation: corporate entrepreneurship (CE), IT value-co-creation and user-centered innovation (DI). At the goal of this article is to clarify the core components of the relationship between firm and customer and deepen the basic dimensions of this new theoretical framework, in order to build up the defining aspects and boundaries of Corporate Customership, its context and form, and identifying possible developments for further research.

Keywords

Relationship Entrepreneur Customer Co-creation Active role Information technology 

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  1. 1.University of CagliariCagliariItaly

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