DDGS Affordances for Value Creation

  • Claudio Vitari
  • Federico Pigni
Conference paper
Part of the Lecture Notes in Information Systems and Organisation book series (LNISO, volume 7)


The world is changing, and is changing thanks to the data. New opportunities for business action and service creation are emerging from the massive availability of real-time digital data. We characterize these opportunities proposing a framework rooted in the Technology Affordance theory studying the dynamic interactions between people and organizations, and the technological artifact. This approach provided encouraging results in understanding the dynamic nature of IT based innovation.


Digital data genesis and streaming Affordances Intents Technological capabilities Value creation Service engineering Service management 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  1. 1.Grenoble Ecole de ManagementGrenobleFrance

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