This paper presents the Social Data Analytics Tool (SODATO) that is designed, developed and evaluated to collect, store, analyze, and report big social data emanating from the social media engagement of and social media conversations about organizations.


social media data science computational social science big data analytics 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Chen, H., Chiang, R.H., Storey, V.C.: Business intelligence and analytics: from big data to big impact. MIS Quarterly 36, 1165–1188 (2012)Google Scholar
  2. 2.
    Hussain, A., Vatrapu, R.: SOGATO: A Social Graph Analytics Tool. In: The 12th European Conference on Computer Supported Cooperative Work 2011 (2011)Google Scholar
  3. 3.
    Kaplan, A.M., Haenlein, M.: Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons 53, 59–68 (2010)CrossRefGoogle Scholar
  4. 4.
    Kietzmann, J.H., Hermkens, K., Mccarthy, I.P., Silvestre, B.S.: Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons 54, 241–251 (2011)CrossRefGoogle Scholar
  5. 5.
    Lovett, J.: Social Media Metrics Secrets. Wiley (2011)Google Scholar
  6. 6.
    Mukkamala, R., Hussain, A., Vatrapu, R.: Towards a Formal Model of Social Data. IT University Technical Report Series TR-2013-169 (2013), https://pure.itu.dk/ws/files/54477234/ITU_TR_54472013_54477169.pdf
  7. 7.
    Sein, M., Henfridsson, O., Purao, S., Rossi, M., Lindgren, R.: Action design research. MIS Quarterly 35, 37–56 (2011)Google Scholar
  8. 8.
    Vatrapu, R.: Understanding Social Business. In: Akhilesh, K.B. (ed.) Emerging Dimensions of Technology Management, pp. 147–158. Springer, Heidelberg (2013)CrossRefGoogle Scholar
  9. 9.
    Wang, F.-Y., Carley, K.M., Zeng, D., Mao, W.: Social computing: From social informatics to social intelligence. IEEE Intelligent Systems 22, 79–83 (2007)CrossRefGoogle Scholar
  10. 10.
    Zeng, D., Chen, H., Lusch, R., Li, S.-H.: Social media analytics and intelligence. IEEE Intelligent Systems 25, 13–16 (2010)CrossRefGoogle Scholar

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Abid Hussain
    • 1
  • Ravi Vatrapu
    • 1
    • 2
  1. 1.CSSL, Department of IT ManagementCopenhagen Business SchoolDenmark
  2. 2.MOTEL, Norwegian School of Information Technology (NITH)Norway

Personalised recommendations