Abstract
The success of a good investment is based on an adequate market research. The peculiarities of the real estate market and, in particular, the large possibility of differentiation of investment properties, compel to increase efforts in the research market, surely greater than those required in other sectors of the economy. An investment decision is supported by the acquisition, organization and analysis of information that may relate to the general aspects of the real estate market, the particular aspects of the property on which one plans to invest and finally the characteristics of the investor. The chapter lays out the key stages of market research, and identifies the essential parameters, such as the results of market research, on which the final decision is based.
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- 1.
Since the sociological factors affecting the quantitative and qualitative demand for real estate in an attempt to intercept the wishes and needs of the citizens, the market research integrates technical survey of opinion in it. In this sense, sociological research, technical functionalism, and the methods proper to the opinion polls are treated in numerous studies (Chapman 1975; Hall and Greenman 2013; Chan et al. 2009).
- 2.
Vincent and Blair (1988) have defined the market research as the most difficult and essential part of the entire process of estate planning.
- 3.
Two aspects detect and must be clearly distinguished when looking at this indicator: its level and its variation over time. For a review of the measurement methods of affordability (Ndubueze 2007).
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Manganelli, B. (2015). The Market Research. In: Real Estate Investing. Springer, Cham. https://doi.org/10.1007/978-3-319-06397-3_2
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DOI: https://doi.org/10.1007/978-3-319-06397-3_2
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