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Exploring Adoption of Services Delivered Through Information Technology: Case of Mobile Services

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Technology Development

Part of the book series: Innovation, Technology, and Knowledge Management ((ITKM))

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Abstract

Better services are best developed by understanding the requirements and needs of the users. In this study, our intention was to shed some light on the process of mobile service adoption and preference by investigating value added services especially for information services. The study started with background research to identify factors determining the adoption of mobile services; then continued with qualitative studies. After these studies, an experimental study was conducted. During the experimental study, a conjoint analysis had been conducted. During conjoint analysis, product preference factors were explored. Our results show that service cost and service speed were the most critical factors. Mobile technologies are gaining more popularity and diffusing into every aspect of our life. Value Added Services (VAS) have a huge impact on consumers’ usage patterns and has become a significant differentiator across the operators. These led to new opportunities in innovation of differentiating services.

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Author information

Authors and Affiliations

  1. Izmir Institute of Technology, Izmir, Turkey

    Nuri Basoglu

  2. Engineering and Technology Management Department, Portland State University, Portland, OR, USA

    Tugrul U. Daim

  3. Turkcell, Istanbul, Turkey

    Banu Kargin

Authors
  1. Nuri Basoglu
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  2. Tugrul U. Daim
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  3. Banu Kargin
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Corresponding author

Correspondence to Nuri Basoglu .

Editor information

Editors and Affiliations

  1. Engineering and Technology Management, Portland State University, Portland, Oregon, USA

    Tugrul U. Daim

  2. Intel Corporation, Hillsboro, Oregon, USA

    Ramin Neshati

  3. Nike, Inc., Beaverton, Oregon, USA

    Russell Watt

  4. Tri Quint Semiconductos, Hillsboro, Oregon, USA

    James Eastham

Appendices

Appendices

1.1 Interview Questions (English)

  1. 1.

    Do you follow technology closely? Do you use a new technology, product or service right after its launch or do you wait until others use and adopt it?

  2. 2.

    In the same medium, which do you prefer? The Internet over PC or mobile phone? Why?

  3. 3.

    Did you use any mobile services? (Logo Melody, Chat, News Package etc.)

  4. 4.

    Which mobile service do you use most? How long have you been using this service? Do you remember the first mobile service you have used?

  5. 5.

    What do you think is the most important feature of the mobile service that makes it popular? Does usage occur randomly, or consciously? Does it occur willingly and in a planned way?

  6. 6.

    Is there any location based services that you’ve used recently? What is the most favorite feature of this service? When and in which conditions and situations did you use it?

  7. 7.

    Do you feel comfortable using this service?

  8. 8.

    Do you think this service adds value to your life?

  9. 9.

    What other LBS applications or services would you like to use?

  10. 10.

    Is there any other new feature(s) you wish were offered by any LBS?

  11. 11.

    Any other comments?

1.2 Main Screen of Experimental Study

Fig. 7.6
figure 6

Experimental study—main screen

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Table 7.14 Steps of alternatives
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1.3 Alternatives 4 of Experimental Study

Fig. 7.7
figure 7

Experimental study—scenario-D’s screen shot

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© 2014 Springer International Publishing Switzerland

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Basoglu, N., Daim, T.U., Kargin, B. (2014). Exploring Adoption of Services Delivered Through Information Technology: Case of Mobile Services. In: Daim, T., Neshati, R., Watt, R., Eastham, J. (eds) Technology Development. Innovation, Technology, and Knowledge Management. Springer, Cham. https://doi.org/10.1007/978-3-319-05651-7_7

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