Abstract
Massively multiplayer online games (MMOGs) offer a unique laboratory for examining large-scale patterns of human behavior. In particular, the study of guilds in MMOGs has yielded insights about the forces driving the formation of human groups. In this paper, we present a computational model for predicting guild membership in MMOGs and evaluate the relative contribution of 1) social ties, 2) attribute homophily, and 3) existing guild membership toward the accuracy of the predictive model. Our results indicate that existing guild membership is the best predictor of future membership; moreover knowing the identity of a few influential members, as measured by network centrality, is a more powerful predictor than a larger number of less influential members. Based on these results, we propose that community detection algorithms for virtual worlds should exploit publicly available knowledge of guild membership from sources such as profiles, bulletin boards, and chat groups.
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Alvari, H., Lakkaraju, K., Sukthankar, G., Whetzel, J. (2014). Predicting Guild Membership in Massively Multiplayer Online Games. In: Kennedy, W.G., Agarwal, N., Yang, S.J. (eds) Social Computing, Behavioral-Cultural Modeling and Prediction. SBP 2014. Lecture Notes in Computer Science, vol 8393. Springer, Cham. https://doi.org/10.1007/978-3-319-05579-4_26
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DOI: https://doi.org/10.1007/978-3-319-05579-4_26
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-05578-7
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