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Contextual Factors as Drivers of Eco-innovation Strategies

The Definition of an Organizational Taxonomy in the Brazilian Cellulose, Paper, and Paper Products Industry

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Eco-Innovation and the Development of Business Models

Part of the book series: Greening of Industry Networks Studies ((GINS,volume 2))

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Abstract

This chapter sought to identify an organizational taxonomy through the reactive and proactive eco-innovation strategies adopted by firms in the Brazilian cellulose, paper, and paper products sector. The taxonomy was the result of a cluster analysis and an analysis of the frequency of internal and external contextual factors in the organization in each cluster. The quantitative empirical approach was used, through a cross-sectional survey. Data collection was conducted using a questionnaire answered by 117 firms in the sector. The data were mostly analyzed using analysis of variance (ANOVA) and Tukey’s test. The analysis was conducted using an eco-innovation strategies construct composed of 13 variables, with a later analysis of the impact of 28 variables composing six structures of contextual factors. Among the main results was the definition of taxonomy for the firms in the sample that was identified through their eco-innovation strategies. They were defined as reactive, indifferent, proactive, or eco-innovative organizations. This taxonomy was defined from the eco-innovation strategies and their contextual factors, which we consider to be an advance in the literature on this theme.

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Notes

  1. 1.

    “Reuse means reusing materials and conserving their original properties or characteristics even after they have been used for an identical or similar use, as is the case of returnable packaging. Recycling is the transformation of residuals into new raw materials, involving the collection, processing and trade of residuals” (Barbieri 2002, p. 43).

  2. 2.

    End-of-pipe technologies are solutions that aim only to control pollution that has already been produced and come into play at the end of the production process, with no other substantial change in the lifecycle of the product (Barbieri 2002; Lustosa 2003).

  3. 3.

    “Cleaner production is a wider approach to protecting the environment as it operates throughout all the phases of the manufacturing process and lifecycle of a product, including its use at home and in the workplace” (Barbieri 2002, p. 40).

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Acknowledgments

This study was supported by Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq).

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Authors and Affiliations

  1. State University Midwest – UNICENTRO, Guarapuava, PR, Brazil

    Marlete Beatriz Maçaneiro

  2. Environmental Management, Positivo University, Curitiba, PR, Brazil

    Sieglinde Kindl da Cunha

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  1. Marlete Beatriz Maçaneiro
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  2. Sieglinde Kindl da Cunha
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Correspondence to Marlete Beatriz Maçaneiro .

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Editors and Affiliations

  1. Department of Management and Economics, University of Beira Interior, Covilhã, Portugal

    Susana Garrido Azevedo

  2. Supply Chain Management, Faculty of Business and Economics, University of Kassel, Kassel, Germany

    Marcus Brandenburg

  3. UNIDEMI, Department of Mechanical and Industrial Engineering, Faculty of Science and Technology (FCT), Universidade Nova de Lisboa, Lisbon, Portugal

    Helena Carvalho

  4. UNIDEMI, Department of Mechanical and Industrial Engineering, Faculty of Science and Technology (FCT), Universidade Nova de Lisboa, Lisbon, Portugal

    Virgílio Cruz-Machado

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Maçaneiro, M.B., da Cunha, S.K. (2014). Contextual Factors as Drivers of Eco-innovation Strategies. In: Azevedo, S., Brandenburg, M., Carvalho, H., Cruz-Machado, V. (eds) Eco-Innovation and the Development of Business Models. Greening of Industry Networks Studies, vol 2. Springer, Cham. https://doi.org/10.1007/978-3-319-05077-5_8

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