Abstract
Biogas production and its use as traffic fuel are discussed in this chapter as an example of a system eco-innovation that is struggling to become implemented in a focal municipality. The biogas producer and distributor as the owner of the “core technology” have the potential to become the integrator of a functioning ecosystem required for the innovation to succeed. The company’s business model, however, should be transformed to incorporate the radical and system nature of the eco-innovation as well as create a business solution that would make the technology profitable. The aim of this chapter is to demonstrate how an ecosystem integrator can develop a boundary-spanning business model that is capable of integrating the multitude of stakeholders into a working biogas-for-traffic solution, thereby achieving a system change. The chapter is based on the results of two research projects during which a sustainable local biogas-for-traffic solution and the business model of the ecosystem integrator were developed together with the major ecosystem stakeholders. The main principle of developing such a business model lies in considering business models of the relevant stakeholders and managing uncertainties pertinent to their integration into the biogas-for-traffic ecosystem.
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Tsvetkova, A., Gustafsson, M., Wikström, K. (2014). Business Model Innovation for Eco-innovation: Developing a Boundary-Spanning Business Model of an Ecosystem Integrator. In: Azevedo, S., Brandenburg, M., Carvalho, H., Cruz-Machado, V. (eds) Eco-Innovation and the Development of Business Models. Greening of Industry Networks Studies, vol 2. Springer, Cham. https://doi.org/10.1007/978-3-319-05077-5_12
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