The UCS-Model of Corporate Sustainability

Description, Development and Incorporation in the Simulation Game Napuro
  • Markus Ulrich
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8264)


The UCS-Model of Corporate Sustainability, developed based on an extensive systems analysis, is a qualitative framework that describes the essential elements of corporate sustainability in a lucid way. It forms the basis of the simulation game napuro. For readers interested in corporate sustainability, the paper describes the model, and its validation. For game developers, it describes how the model underlying the simulation game was developed, and incorporated into the simulation game napuro, in order to maximise the learning of the participants. The model is transparent and helps participants to experience the components of corporate sustainability, and their dynamic interactions. This constitutes a fruitful basis for an effective transfer of game experience to practical application.


Corporate Social Responsibility Business Case Global Reporting Initiative Corporate Sustainability Global Compact 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Markus Ulrich
    • 1
  1. 1.UCS Ulrich Creative SimulationsZurichSwitzerland

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