Abstract
This chapter reports the results of a conjoint analysis experiment performed in North West Italy to investigate shippers’ sensitivity and preferences for four relevant freight transport attributes: transport cost, time, punctuality and risk of damage and loss. The empirical study and the subsequent model estimation provided interesting results: shippers evaluate quality attributes, such as punctuality and avoidance of risk of damage and loss more important than travel time savings and indicate a high willingness to pay to increase freight transport service reliability and safety.
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Arnone, M., de Jong, G., Delmastro, T., Giverso, A., Inaudi, D. (2014). A Conjoint Analysis Exercise to Assess Quality Attributes in Freight Transport: Outcomes from a Survey Among Logistics Managers of Manufacturing Firms in North West Italy. In: Lami, I. (eds) Analytical Decision-Making Methods for Evaluating Sustainable Transport in European Corridors. SxI - Springer for Innovation / SxI - Springer per l'Innovazione, vol 11. Springer, Cham. https://doi.org/10.1007/978-3-319-04786-7_13
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DOI: https://doi.org/10.1007/978-3-319-04786-7_13
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