Abstract
As adoption of put information rises, more apps abuse their power to proactively contact their customers. While there are some which are getting this right, only sending notifications when there is something worth getting attention for, others send the same message to its entire user base. Put information is an important service form in the Location Based Service. How to send information to user intelligently in LBS is an important issue. In the chapter, we put forward a way to put information by using the user profile, information types and time, location, environment, and other context information to filter the push content, matches the user demand and potential interested information accurately with the help of both ontology and rules. While ontology describes the acknowledged structured knowledge in LBS, the rules describe declarative knowledge. Then the ontology and rule-based reasoning are used to make implicit information explicit. With the explicit knowledge, we filter the potential information by using users’ characteristic data and the context to achieve precise matching for user needs and information of interests. The example for put information in travel navigation show the method is reasonable and feasible.
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Acknowledgments
This research is supported by the National Natural Science Foundation of China (No. 41001226, No. 41340034), Key Teachers Program for Henan Colleges and universities (No.2012GGJS-055), Key Laboratory of Mine Spatial Information Technologies, National Administration of Surveying, Mapping and Geoinformation (No.KLM201202); Open Research Fund Program of Key Laboratory of Digital Mapping and Land Information Application Engineering,National Administration of Surveying, Mapping and Geoinformation (NO. GCWD201002), Natural Science Foundation of Education Department of Henan Province (NO.2010B170006).
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Cheng, G., Jia, B., Guo, Y., Lu, X. (2014). Intelligent Push Information for Location Based Service Based on Semantic Knowledge. In: Liu, C. (eds) Principle and Application Progress in Location-Based Services. Lecture Notes in Geoinformation and Cartography. Springer, Cham. https://doi.org/10.1007/978-3-319-04028-8_14
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DOI: https://doi.org/10.1007/978-3-319-04028-8_14
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