Business Model of Mobile Service for Ensuring Students’ Safety Both in Disaster and Non-disaster Situations During School Trips
We are developing a mobile service for ensuring students’ safety during the school trips that provides the current position and a history of movement during their trips for non-disaster situations and helps to escape in the event of a disaster. Since the Great East Japan Earthquake, teachers are now required to ensure the security of students during school trips. We developed the mobile service to solve this increasing social needs. During the development, we found some issues to be solved beside the technical problems. Namely, (1) monetization of the business, (2) limited sales channel, (3) anxiety about the treatment of personal information and (4) teachers’ negative tendency to new technical tools. In this paper, from the viewpoint of the business, our approach to realize the service is described.
KeywordsTourist support Mobile service Disaster evacuation Business model
The research described in this paper was supported by JSPS KAKENHI Grant Number 24650055. The research was supported by Kinki Nippon Tourist and the Career Education Coordinator Network Association in coordination with the schools that discussed the service improvements, and by JM Technology in application development. We would like to express our thanks to the following six schools that took part in our field experiments during their memorable school trips to Kyoto: Okatsu Junior High School, Osu Junior High School, Chiba Senior High School, Naka 1st Junior High School, and Konan Junior High School.
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