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Mobile Devices as a Tourism Distribution Channel: Perceptions of Visitors to National Parks in South Africa

Conference paper

Abstract

The use of mobile devices in the tourism industry is growing and travellers’ intentions or willingness to use them for specific purposes need to be recognised. This study looks at visitors’ support of South African National Parks’ (SANParks) mobile website for booking purposes, their level of satisfaction with the interaction and their propensity to adopt a mobile application, should SANParks provide one. It also investigates what visitors deem important in mobile devices. The results confirmed that mobile devices as a booking channel for SANParks is still in its initial stages, with relatively few visitors having used the SANParks mobile website or any type of mobile application. The results also indicated the level of satisfaction that visitors experience with the SANParks mobile website, and features they deem important when using mobile applications for accommodation bookings.

Keywords

Distribution channels Mobile applications Mobile websites Nature based organisation SANParks South Africa 

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Copyright information

© Springer International Publishing Switzerland 2013

Authors and Affiliations

  1. 1.Division of Tourism Management, Department of Marketing ManagementUniversity of PretoriaPretoriaSouth Africa

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