Toward a Characterisation of the Maturity of Organisational Online Capabilities: The Case of Hotel Distribution in Morocco

  • Larbi Safaa
  • François Bédard
Conference paper


Applying the resource-based view (RBV), this article examines two organisational capabilities in the hotel distribution sector: strategic alignment and dynamic capabilities. Exploratory interviews conducted with business managers (BMs) and technology managers (TMs) from the hotel sector allowed to operationalise three constructs used in this research: the maturity of strategic online alignment, the maturity of dynamic online capabilities, and organisational performance. A subsequent questionnaire survey administered among BMs and TMs from 101 hotels in Morocco then allowed to validate the three hypotheses of this research: H1 Strategic alignment maturity has a direct and positive effect on the maturity of dynamic online capabilities; H2 The maturity of dynamic online capabilities is significantly linked to organisational performance; H3 The maturity of strategic online alignment is significantly linked to organisational performance.


Strategic alignment maturity Maturity of dynamic capabilities Organisational performance Internet Hotel Morocco 


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Copyright information

© Springer International Publishing Switzerland 2013

Authors and Affiliations

  1. 1.School of ManagementUniversité du Québec à MontréalMontrealCanada

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