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eLearning Courses Offered by Tourism Destinations: Factors Affecting Participation and Awareness Among British and Indian Travel Agents

  • Nadzeya Kalbaska
  • Lorenzo Cantoni
Conference paper

Abstract

Destination Management Organizations are using ICTs not only to reach individual tourists, but also to educate through eLearning courses travel agents on how to better sell tourism destinations. While the “supply side” of such training offers has been mapped, its “demand side” is still under-researched. In particular, awareness of and participation in destinational eLearning courses on the side of travel agents need to be investigated in order to provide a clearer picture of this area within eTourism environment. In this research, 462 British and Indian travel agents have been surveyed through phone interviews, in order to understand which factors influence their participation in and awareness of the existence of destinational eLearning courses. Results show that country where travel agents work has a significant influence on participation and awareness, while type of agency plays a significant role only on participation; gender, age and level of instruction do not play any relevant role.

Keywords

eLearning Distance education Tourism training Travel agents DMOs 

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Copyright information

© Springer International Publishing Switzerland 2013

Authors and Affiliations

  1. 1.The Faculty of Communication SciencesUniversità della Svizzera ItalianaLuganoSwitzerland

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