The Effects of Presence Induced by Smartphone Applications on Tourism: Application to Cultural Heritage Attractions

  • Keumsil Lee
  • Hyung Ryong Lee
  • Sunny Ham
Conference paper


Increased use of mobile devices in the tourism industry enhances tourist satisfaction by improving their overall experience in particular settings. Presence, in this case, is the state of one’s subjective recognition when experiencing in virtual realms beyond realistic physical and tangible spaces. The purpose of the study is to investigate the relationships between the presence brought upon the use of smartphone applications, the touristic experience, and tourism satisfaction, when smartphone applications are applied to cultural heritage attractions. A survey was employed for the data collection at cultural heritage attractions in Korea from tourists who had used smartphone applications during their travels. The study found a significant relationship between presence of smartphone applications and touristic experience, which also significantly affected overall tourist satisfaction. The study contributes to the body of knowledge on the impact and effects of “presence” when smartphone applications are utilized in tourism.


Smartphone application Presence Augmented reality Mobile technology 


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Copyright information

© Springer International Publishing Switzerland 2013

Authors and Affiliations

  1. 1.College of Hospitality and TourismSejong UniversitySeoulKorea
  2. 2.Tourism ManagementGachon UniversitySeongnamKorea

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