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The Website Quality of the Regional Tourist Boards in the Alps: Ten Years Later

  • Luisa Mich
Conference paper

Abstract

To evaluate the quality of the websites of the regional tourist boards was a main objective of a large triennial research project on tourism in the Alps started in 2000. In that context an in-depth evaluation of the official websites of the Alpine regions highlighted a number of best practices and critical issues as well. The evaluation model developed for the study has been updated and applied on the same regional websites to check their evolution. This chapter presents the main results of a cross-country analysis, comparing them to those obtained 10 years ago. The conclusion from the data is that almost all the websites have enhanced their quality performances. However, there are still large margins of improvement and the adopted method allows to identify the website quality dimensions on which a regional tourist board could focus its interventions.

Keywords

Website Quality evaluation Quality model Alps destination Regional tourist board 

Notes

Acknowledgments

Thanks to the experts and users who made themselves available to review the evaluation table and to its application. Many thanks to Pietro Marzani, for his valuable support to the project and to analyse the data. Thanks to Nadzeya Kiyavitskaya, for the precious feedback. Finally, thanks to the anonymous referees for their help and advice.

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Copyright information

© Springer International Publishing Switzerland 2013

Authors and Affiliations

  1. 1.Department of Industrial EngineeringUniversity of TrentoTrentoItaly

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