Adaptive Strategies to Technological Change: Understanding Travellers Using the Internet for Trip Planning

Conference paper


With recent developments in technology including social media and mobile computing, the Internet offers many tools for today’s travellers. Based upon a large six year study of American travellers’ use of the Internet, this study identifies the strategies travellers develop in response to the complex technological environment over a period of time. The results show that American travellers have adopted six distinct strategies in terms of their behavioural responses to the use of the Internet for travel planning. These strategies are relatively stable and can be described by a relatively limited number of information sources and channels. This study advances our understanding of the impact of ICT on travel behaviour and offers insights for the development of new communication strategies for tourism businesses.


Internet Travel planning Adoption Media repertoire User profiling 


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Copyright information

© Springer International Publishing Switzerland 2013

Authors and Affiliations

  1. 1.Department of Hospitality and Tourism Management, Pamplin College of BusinessVirginia TechBlacksburgUSA
  2. 2.School of Hotel and Tourism ManagementThe Hong Kong Polytechnic UniversityHKSARChina
  3. 3.National Laboratory for Tourism and eCommerce, School of Tourism and Hospitality ManagementTemple UniversityPhiladelphiaUSA

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