Co-creation Through Technology: Dimensions of Social Connectedness

  • Barbara Neuhofer
  • Dimitrios Buhalis
  • Adele Ladkin
Conference paper


With the increasing mobility and the emergence of social information and communication technologies, the tourist has turned into a connected consumer. In using the range of technologies available, tourists are now able to connect with their social circles to engage, share and co-create their tourist experiences online. While the significance of co-creation has been widely recognised, there is a major gap in understanding on what levels technology-facilitated co-creation can occur. This paper therefore aims to uncover the dimensions of social connectedness and develop a differentiated knowledge of how exactly tourists co-create through ICTs. The findings reveal six distinct dimensions that can be positioned on a social intensity continuum, ranging from disconnection to social co-living of the experience. In revealing social connectedness to everyday life and the home environment, this study highlights key implications for the existing theoretical understanding of tourist experience portrayed as a reversal from of the everyday life. Implications for further research and practice are discussed.


Connected consumer ICTs Co-creation Social connectedness Everyday life 


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Copyright information

© Springer International Publishing Switzerland 2013

Authors and Affiliations

  • Barbara Neuhofer
    • 1
  • Dimitrios Buhalis
    • 1
  • Adele Ladkin
    • 1
  1. 1.eTourismLabBournemouth UniversityBournemouthUK

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