Destination Benchmarking with Geotagged Photographs

  • Wolfgang Koerbitz
  • Irem Önder
Conference paper


Benchmarking tourism destinations is essential to improve and also observe what others are doing right. This process has different steps and choosing the right partners is a crucial one. Although there are many studies about how to benchmark destinations, there are no clear steps that explain how to choose destination partners. Tourists who visit the same destinations can be an indication of destination benchmarking partners. This is an explorative study to identify benchmarking partners of Austrian regions using Flickr photos. First, the regions the tourists had visited in Europe and in Austria were located. Then the destinations that share the most tourists were chosen as benchmark partners. The results show that Vienna and Salzburg can be benchmarked with cities such as Paris and Prague. The smaller regions of Tyrolian Unterland and Traunviertel can be benchmarked with neighbouring regions, which offer similar outdoor activities like skiing and hiking.


Destination benchmarking Benchmarking partners Flickr Jaccard-coefficient 


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Copyright information

© Springer International Publishing Switzerland 2013

Authors and Affiliations

  1. 1.Vienna University of Economics and BusinessViennaAustria
  2. 2.MODUL University ViennaViennaAustria

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