Culture and Sports as Catalysts for the Twenty-First Century Society

  • Mario Aguer Hortal
Part of the Lecture Notes in Economics and Mathematical Systems book series (LNE, volume 675)


The twenty-first century has infinite possibilities, as well as great uncertainties about the major opportunities and challenges facing humanity. The final combination of variables that will have an impact on the different dynamics is yet unknown. If present trends continue, the world of culture and sport will present a spectacular development. The increase of sport participation among large sections of the population, new products and multimedia channels, the emergence of new materials, new sports and new rules will revolutionize sports. Emerging economies will hold much of that demand and will strive to organize sports mega-events that will launch them onto the international arena. There will be new business opportunities and employment sites. Factor mobility will reach higher degrees in a globalized world. The rise of celebrities and global sport organizations will be another phenomenon, together with the resizing of competitions in new organizational levels. Sports will have a role in a culturally globalized world marked by signs of local identities that will not disappear. Culturally, we will become more global, but sportingly we will not quit being local.


Sport Emerging economies Social phenomenon Consumer society 


  1. 1.
    Z. Baumn, La sociedad líquida (Paidos, Barcelona, 2000)Google Scholar
  2. 2.
    E. Carbonell, R. Sala, Planeta humano (Península, Barcelona, 2000)Google Scholar
  3. 3.
    P. Carolina, Aranzadi Thomson Reuters, Pamplona (2012)Google Scholar
  4. 4.
    L. Cazorla, Thomson Reuters Aranzadi, Pamplona (2013)Google Scholar
  5. 5.
    M. Ferrando, Eur. J. Sport Soc. 7, (2010)Google Scholar
  6. 6.
    Fondo Monetario Internacional, World economic outlook. Database (Fondo Monetario Internacional, Washington, 2012)Google Scholar
  7. 7.
    M. Godet, Creating futures: Scenario planning as a strategic management tool (Economica, Paris, 2006)Google Scholar
  8. 8.
    C. Hakim, El capital erótico, Debate, Madrid (2012)Google Scholar
  9. 9.
    R. Llopis, Megaeventos deportivos. Perspectivas científicas y estudios de caso (Editorial UOC, Barcelona, 2012)Google Scholar
  10. 10.
    J. Marin, Deporte, comunicación y cultura. Comunicación Social (2012)Google Scholar
  11. 11.
    J. Pérez, Ética y deporte (Desclée de Brouwer, Bilbao, 2011)Google Scholar
  12. 12.
    F. Raventós, Un futur incert. Economia, geopolítica i governança mundial en el segle XXI (La Magrana, Barcelona, 2012)Google Scholar
  13. 13.
    J. Requeijo, Odisea 2050. La economía mundial del siglo XXI (Alianza Editorial, Madrid, 2009)Google Scholar
  14. 14.
    The Economist, El mundo en 2050. Todas las tendencias que cambiarán el planeta. Gestión 2000, Barcelona (2013)Google Scholar
  15. 15.
    VV. AA, Global governance 2025: at a critical juncture. CIA. Estats Units (2010)Google Scholar

Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Royal Academy of Economics and FinancesBarcelonaSpain

Personalised recommendations