Risk Management in Sports Sponsorship

  • Ramón Poch Torres
Part of the Lecture Notes in Economics and Mathematical Systems book series (LNE, volume 675)


Sports sponsorship, a new form of corporate marketing, has become a major source of funding for sports teams and events.

As an entrepreneurial activity, sports sponsorship entails a degree of risk for the company which, like all enterprise risks, must be managed and controlled using effective, efficient programmes that analyse and assess the potential impact on the company’s finances and reputation, thereby allowing the sponsor to take steps to avoid or mitigate such risks.


Risk management Risk in sponsorship Sports sponsorship Sport marketing Sports teams and events 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Academician of the Royal Academy of Economics and Financial Sciences of SpainUniversity of BarcelonaBarcelonaSpain

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