Abstract
The pace of technology change is only going to accelerate. Disruptive innovation, propelled by cloud computing, big data, ecommerce, ubiquitous mobile and social connectivity, and the rising generation of born-digital entrepreneurs, is the new normal for managers in every industry sector. For an increasing number of organizations, growth prospects and survival will depend on their innovation strategy. Executives can decide to lead with innovation, or respond to it, but they can no longer ignore it.
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Reference
Fitzgerald, M., Kruschwitz, N., Bonnet, D., Welch, M.: Embracing digital technology. MIT Sloan Management Research Review (2013)
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Cronin, M.J. (2014). Conclusion. In: Top Down Innovation. SpringerBriefs in Business. Springer, Cham. https://doi.org/10.1007/978-3-319-03901-5_7
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DOI: https://doi.org/10.1007/978-3-319-03901-5_7
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Online ISBN: 978-3-319-03901-5
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