Abstract
This chapter compares R&D strategies from four companies and different sectors, specifically communication. The companies use communication to manage their R&D activities. Interviews were conducted with R&D managers, focusing on the communication element of R&D management while using a consistent framework obtained from literature. The case study will show that effective R&D management and strategy play a critical role in giving a company a competitive advantage.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsReferences
Daim TU (2012) ETM536. Class lecture, topic: “Strategic R&D Planning” FAB 20. Faculty of Engineering, Portland State University, Portland, 10 July 2012
Badir YF, Buchel B, Tucci CL (2005) The role of the Network Lead Company in integrating the NPD process across strategic partners. Int J Entrep Innov Manage 5(1):117–137
Hirst G, Mann L (2004) A model of R&D leadership and team communication: the relationship with project performance. R&D Manage 34(2):147–160
Nobel R, Birkinshaw J (1998) Innovation in multinational corporations: control and communication patterns in international R & D operations. Strateg Manage J 19(5):479–496
Vandaele N, Decouttere C (2011) Sustainable R&D portfolio assessment. Available at SSRN. http://ssrn.com.proxy.lib.pdx.edu/abstract=1974873 or http://dx.doi.org.proxy.lib.pdx.edu/10.2139/ssrn.1974873
Griffin A, Hauser JR (1992) Patterns of communication among marketing, engineering and manufacturing-a comparison between two new product teams. Manage Sci 38:360–373
Palmer M (2002) How an effective project culture can help to achieve business success: establishing a project culture in Kimberly-Clark Europe. Ind Commer Train 34(3):101–105
Daim TU, Oliver T (2008) Implementing technology roadmap process in the energy services sector: a case study of a government agency. Technol Forecast Soc Change 75(5):687–720
Public Affairs Office, BPA (2011) BPA facts [Online]. http://www.bpa.gov/corporate/about_BPA/Facts/FactDocs/BPA_Facts_2011.pdf
Daimler Trucks North America celebrates the world premiere of Predictive Cruise Control. (26 March 2009) [Online]. http://media.daimler.com/dcmedia/0-921-899449-1-1193922-1-0-0-0-0-0-11701-614240-0-1-0-0-0-0-0.html
Top 10 car manufacturers. Craze for Cars (June 2010)
Adam B (2012) Home country hub. Site selection. (March 2012)
Scarlatoiu G (2012) Low carbon, green growth Korea. In: Korean science and Technology in an International Perspective. Physica-Verlag, Heidelberg, pp 239–258
Hong P, Kim S–C (2012) Business network excellence for competitive advantage: case of Korean firms. Int J Bus Excell 5(5):448–462
Elonen S, Artto KA (2003) Problems in managing internal development projects in multi-project environments. Int J Proj Manage 21(6):395–402
Fricke SE, Shenbar AJ (2000) Managing multiple engineering projects in a manufacturing support environment. Eng Manage IEEE Trans 47(2):258–268
McDonough EF, Spital FC (2003) Managing project portfolios. Res Technol Manage 46(3):40–46
U.S. Department of Energy, Energy Efficiency and Renewable Energy (2007) Stage-Gate innovation management guidelines, managing risk through structured project decision-making (v 1.7) [Online]. https://www1.eere.energy.gov/manufacturing/financial/pdfs/itp_stage_gate_overview.pdf
Cooper RG, Edgett SJ, Kleinschmidt EJ (2002) Optimizing the stage-gate process: what best-practice companies doII. Res Technol Manage 45(6):43–49
Burgelman RA, Christensen CM, Wheelwright SC (2008) Strategic management of technology and innovation. McGraw-Hill/Irwin, New York, pp 426–427
Brenner MS (1994) Practical R&D project prioritization. Res Technol Manage 37(5):38–43
Thomke S (2002) Siemens AG: Global Development Strategy (A). Harvard Business School Case Study, Cambridge, MA
Casey V (2010) Virtual software team project management. J Braz Comput Soc 16(2):83–96
Bensinger K, Vertabedian R (2011) Toyota to recall 2.17 million more vehicles. Los Angeles Times, pp C–1
Saporito B (2010) Toyota’s blown engine. Time, pp 12–17
Mintzberg H, Waters JA (1985) Of strategies, deliberate and emergent. Strateg Manage J 6(3):257–272
Shim WS, Steers RM (2012) Symmetric and asymmetric leadership cultures: a comparative study of leadership and organizational culture at Hyundai and Toyota. J World Bus 47(4):581–591
Ghosh A, Morita H (2012) Competitor collaboration and product distinctiveness. Int J Ind Organ 30(2):137–152
Project Management Institute (2008) A guide to the project management body of knowledge, 4th edn. PMI, Newtown Square
Jain RK, Triandis HC (1997) Management of research and development organizations: managing the unmanageable, vol 27. Wiley, New York, pp 213–215
Daim TU (2012) ETM536. Class lecture, topic: “Design Matrix Structure” FAB 20. Faculty of Engineering, Portland State University, Portland, 6 Aug 2012
Daim TU et al (2012) Exploring communication breakdown problems in global virtual teams. Int J Proj Manage 30(2):199–212
Daim TU (2012) ETM536. Class lecture, topic: “Platforms vs. Derivatives” FAB 20. Faculty of Engineering, Portland State University, Portland, 6 Aug 2012
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2014 Springer International Publishing Switzerland
About this chapter
Cite this chapter
Aldhaban, F., Eastham, J., Estep, J., Lim, DJ., Tucker, D., Daim, T.U. (2014). Communication. In: Daim, T., Pizarro, M., Talla, R. (eds) Planning and Roadmapping Technological Innovations. Innovation, Technology, and Knowledge Management. Springer, Cham. https://doi.org/10.1007/978-3-319-02973-3_1
Download citation
DOI: https://doi.org/10.1007/978-3-319-02973-3_1
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-02972-6
Online ISBN: 978-3-319-02973-3
eBook Packages: Business and EconomicsBusiness and Management (R0)