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International Conference on Grid Economics and Business Models

GECON 2013: Economics of Grids, Clouds, Systems, and Services pp 244–255Cite as

Estimating the Value Obtained from Using a Software Service Platform

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Part of the book series: Lecture Notes in Computer Science ((LNCCN,volume 8193))

Abstract

Service markets allow users to discover, purchase, and utilize services offered on a specific platform. As service platforms grow in number of users and variety of offerings, it raises the question of whether this phenomenon continues to benefit users. Based on a literature review, the paper identifies usability, service variety, and the number of personal connections accessible over the service platform as major determinants that contribute to the value to users. Based on survey data on the behavior of mobile service users, the relationship between user value and the determinants is analyzed and estimated. The results show positive correlations between all three determinants and the value. Using regressions, we estimate how much these determinates contribute to the user value. Mobile service users are satisfied with the usability of services of their chosen platforms, although the impact on the user value is the lowest. Users benefit the most from an increase in the number of their personal connections and the number of services they use.

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Author information

Authors and Affiliations

  1. Technology Management, Economics, and Policy Program (TEMEP), College of Engineering, Seoul National University, 151-744, Seoul, South-Korea

    Netsanet Haile & Jörn Altmann

Authors
  1. Netsanet Haile
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  2. Jörn Altmann
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Editor information

Editors and Affiliations

  1. College of Engineering, Department of Industrial Engineering, Technology Management, Economics, and Policy Program (TEMEP), Seoul National University, 1 Gwanak-Ro Gwanak-Gu, 151-744, Seoul, Korea

    Jörn Altmann

  2. Department of Mathematics and Computer Science, University of Antwerp, Middelheimlaan 1, 2020, Antwerp, Belgium

    Kurt Vanmechelen

  3. School of Computer Science, Cardiff University, Queen’s Buildings, Newport Road, CF24 3AA, Cardiff, UK

    Omer F. Rana

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© 2013 Springer International Publishing Switzerland

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Haile, N., Altmann, J. (2013). Estimating the Value Obtained from Using a Software Service Platform. In: Altmann, J., Vanmechelen, K., Rana, O.F. (eds) Economics of Grids, Clouds, Systems, and Services. GECON 2013. Lecture Notes in Computer Science, vol 8193. Springer, Cham. https://doi.org/10.1007/978-3-319-02414-1_18

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  • DOI: https://doi.org/10.1007/978-3-319-02414-1_18

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-02413-4

  • Online ISBN: 978-3-319-02414-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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