Estimating the Value Obtained from Using a Software Service Platform

Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8193)


Service markets allow users to discover, purchase, and utilize services offered on a specific platform. As service platforms grow in number of users and variety of offerings, it raises the question of whether this phenomenon continues to benefit users. Based on a literature review, the paper identifies usability, service variety, and the number of personal connections accessible over the service platform as major determinants that contribute to the value to users. Based on survey data on the behavior of mobile service users, the relationship between user value and the determinants is analyzed and estimated. The results show positive correlations between all three determinants and the value. Using regressions, we estimate how much these determinates contribute to the user value. Mobile service users are satisfied with the usability of services of their chosen platforms, although the impact on the user value is the lowest. Users benefit the most from an increase in the number of their personal connections and the number of services they use.


Network Effect Theory UTAUT Value Creation Service Platforms Survey Multiple Regression 


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Copyright information

© Springer International Publishing Switzerland 2013

Authors and Affiliations

  1. 1.Technology Management, Economics, and Policy Program (TEMEP), College of EngineeringSeoul National UniversitySeoulSouth-Korea

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