Abstract
This chapter focuses on Monnalisa, a medium-sized Italian company that operates in the fashion industry. The purpose is to illustrate the way in which Monnalisa has gradually redesigned its Annual Report. To do this, after having introduced the company’s background information, the evolution of corporate reporting in Monnalisa is briefly reviewed. During the last decade Monnalisa has progressively engaged with its key stakeholders in order to develop an Integrated Report that now combines the European Union format of an Annual Report with the triple bottom line reporting that characterises sustainability reports. In particular, since 2009 the information and the key performance indicators presented within Monnalisa’s annual Integrated Report reflect a combination of the requirements of the key stakeholders together with the main strategic objectives of the company. The current structure and some insights into Monnalisa’s Integrated Report are illustrated and discussed in the chapter.
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Monnalisa is both the name of the company and the brand name of clothes designed and sold by the company. For the web site of the company please see http://www.monnalisa.eu
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Traditionally Monnalisa sold its products through independently owned single brand and multi-brand shops, and department stores. Only recently has Monnalisa started to sell its products directly to the final consumer through its web-site and the first company-store in Arezzo.
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Production is planned according to the orders collected during the sales campaigns.
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The relationship with Suppliers (of fabric and accessories) and Façonists is managed by the Production Department (although suppliers and Façonists are not involved in cross-functional teams). Around 50 % of the suppliers have a long-term relationship with Monnalisa, which is renewed collection by collection. This percentage increases up to 90 % for the Façonists.
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Since 1954, the Annual Report Oscar has been assigned to companies that have carried out the best economic, social responsibility and environmental communication. The award has been created and administered by FERPI—The Italian Federation of Public Relations—under the Patronage of the President of the Italian Republic. This prize is the only national award recognised by the Italian economic-financial community as promoting a culture of transparent and exhaustive reporting. In particular, the motivations that were released by the jury in 2006 in support of awarding Monnalisa were the following: “The report is clear, complete, transparent and well structured. The integration of documentation providing all the necessary information both of an economic-patrimonial and socio-environmental nature was particularly appreciated. In this latter area, proposed objectives and results obtained have been clearly highlighted with an interesting focus carried out with suppliers that has permitted both dialogue with subcontractors and a complete control of the entire production. The document is exhaustive and proportioned, with clear graphics, preceded by an index which facilitates easy consultation. The successful effort put into improving the communicative and informative impact of the report from year to year emerges clearly”.
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“A success that honors me, and the combination of talent working in Monnalisa at all corporate levels. This award represents a recognition for the commitment we pursue in communicating to stakeholder our results and values with transparency and correctness” commented Piero Jacomoni, President of the CDA and founder of Monnalisa, when he received the Annual Report Oscar in 2011.
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Appendix A: GRI-G3 Indicators adopted by Monnalisa (2011 Annual Report)
Appendix A: GRI-G3 Indicators adopted by Monnalisa (2011 Annual Report)
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Busco, C., Maraghini, M.P., Tommasiello, S. (2013). The Case of Monnalisa. In: Busco, C., Frigo, M., Riccaboni, A., Quattrone, P. (eds) Integrated Reporting. Springer, Cham. https://doi.org/10.1007/978-3-319-02168-3_17
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