Abstract
The automobile manufacturing industry, along with its dealers and suppliers, is one of the industry that most contributes to the American economic growth: it generates about 3.7 % of American GDP by producing and selling new light vehicles, a level of output higher than any other industry of comparable aggregation.
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Notes
- 1.
This division follows Calcagno (2002) and Salerno and Dias (2002), however the distinction between modularity in design and modularity in production is common in the literature (Baldwin and Clark 1997 for a discussion on the categorisation).
- 2.
Build to order means that a car is assembled in response to a consumer order. It is considered the best way to applied to mass customisation in the automobile industry (Agrawal et al. 2001).
- 3.
SEMA (Specialty Equipment Market Association) is the trade of association of companies producing specialty equipment.
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Guerzoni, M. (2014). Variety in the Automobile Industry. In: Product Variety in Automotive Industry. SpringerBriefs in Business. Springer, Cham. https://doi.org/10.1007/978-3-319-01907-9_1
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DOI: https://doi.org/10.1007/978-3-319-01907-9_1
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