Adopting the Use of Enterpise Mircoblogging as an Organisational Learning Approach

  • Gavin J. Baxter
  • Thomas M. Connolly
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 239)


This paper reviews the state of the art of enterprise microblogging (EMB) investigating the potential of microblogging tools to facilitate the concept of organisational learning. Focusing on the area of information systems development (ISD) this paper examines what impact EMB might have in terms of supporting the process of organisational learning within ISD project environments. This paper acknowledges that there appears to be a lack of empirical evidence related to the subject area of EMB as the concept is still a relatively new phenomenon. Reviewing the organisational learning literature in addition to prior work on EMB, this paper argues that dependent on the context of its implementation and use EMB tools have the potential to support the process of organisational learning in ISD project environments. This paper further proposes future directions on how to advance the area of EMB and provides an overview of a future empirical study associated with EMB that will be undertaken by the authors.


Enterprise 2.0 ISD Projects Enterprise Microblogging Weblogs Organisational Learning 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Bradley, A.J., McDonald, M.P.: The Social Organization. How to use social media to tap the collective genius of your customers and employees. Harvard Business Review Press, Gartner, Inc. (2011)Google Scholar
  2. 2.
    Saldanha, T.J.V., Krishnan, M.S.: Organizational Adoption of Web 2.0 Technologies: An Empirical Analysis. Journal of Organizational Computing and Electronic Commerce 22(4), 301–333 (2012)CrossRefGoogle Scholar
  3. 3.
    Baxter, G.J., Connolly, T.M.: The “state of art” of organisational blogging. The Learning Organization: The International Journal of Critical Studies in Organizational Learning 20(2), 104–117 (2013)CrossRefGoogle Scholar
  4. 4.
    Riemer, K., Richter, A., Bohringer, M.: Enterprise Microblogging. Business & Information Systems Engineering 2(6), 391–394 (2010)CrossRefGoogle Scholar
  5. 5.
    Bohringer, M., Richter, A.: Adopting Social Software to the Intranet: A Case Study on Enterprise Microblogging. In: Wandke, H. (ed.) Proceedings Mensch und Computer 2009, Oldenbourg, Berlin (2009)Google Scholar
  6. 6.
    Keil, M., Robey, D.: Blowing the Whistle on Troubled Software Projects. Communications of the ACM 44(4), 87–93 (2001)CrossRefGoogle Scholar
  7. 7.
    Hauptmann, S., Gerlach, L.: Microblogging as a Tool for Networked Learning in Production Networks. In: Proceedings of the 7th International Conference on Networked Learning, Aalborg, Denmark, May 3-4, pp. 176–182 (2010)Google Scholar
  8. 8.
    Riemer, K., Scifleet, P.: Enterprise Social Networking in Knowledge-intensive Work Practices: A Case Study in a Professional Service Firm. In: 23rd Australasian Conference on Information Systems, Geelong, December 3-5, pp. 1–12 (2012)Google Scholar
  9. 9.
    Stata, R.: Organizational Learning - The Key to Management Innovation. Sloan Management Review 30(3), 63–74 (1989)Google Scholar
  10. 10.
    Schneckenberg, D.: Web 2.0 and the empowerment of the knowledge worker. Journal of Knowledge Management 13(6), 509–520 (2009)CrossRefGoogle Scholar
  11. 11.
    Keil, M.: Pulling the Plug: Software Project Management and the Problem of Project Escalation. MIS Quarterly 19(4), 421–447 (1995)CrossRefGoogle Scholar
  12. 12.
    Edmondson, A.C.: teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy. A Wiley Imprint, Jossey-Bass, San Francisco (2012)Google Scholar
  13. 13.
    March, J.G., Olsen, J.P.: The Uncertainty of the Past: Organisational Learning Under Ambiguity. European Journal of Political Research 3(2), 147–171 (1975)CrossRefGoogle Scholar
  14. 14.
    Ortenblad, A.: Organizational learning: a radical perspective. International Journal of Management Reviews 4(1), 87–100 (2002)CrossRefGoogle Scholar
  15. 15.
    Simon, H.A.: Bounded Rationality and Organizational Learning. Organization Science 2(1), 125–134 (1991)CrossRefGoogle Scholar
  16. 16.
    Nonaka, I.: The Knowledge-Creating Company. Harvard Business Review 69(6), 96–104 (1991)Google Scholar
  17. 17.
    Kim, D.H.: The Link between Individual and Organizational Learning. In: Starkey, K., Tempest, S., McKinlay, A. (eds.) How Organizations Learn: Managing the Search for Knowledge, pp. 29–50. Thomson Learning, London (2004)Google Scholar
  18. 18.
    Wenger, E.: Communities of practice: where learning happens. Benchmark. 1-6 (Fall 1991)Google Scholar
  19. 19.
    Schulz, K.P.: Shared knowledge and understandings in organizations: its development and impact in organizational learning processes. Management Learning 39(4), 457–473 (2008)CrossRefGoogle Scholar
  20. 20.
    Brown, J.S., Collins, A., Duguid, P.: Situated Cognition and the Culture of Learning. Educational Researcher 18(1), 32–42 (1989)CrossRefGoogle Scholar
  21. 21.
    Ayas, K., Zeniuk, N.: Project-based learning: Building Communities of Reflective Practitioners. Management Learning 32(1), 61–76 (2001)CrossRefGoogle Scholar
  22. 22.
    Wenger, E.C., McDermott, R., Snyder, W.M.: A Guide to Managing Knowledge: Cultivating Communities of Practice. Harvard Business School Press, Boston (2002)Google Scholar
  23. 23.
    Burrell, G., Morgan, G.: Sociological Paradigms and Organisational Analysis. Ashgate Publishing Limited, Aldershot (1979)Google Scholar
  24. 24.
    Oswick, C., Anthony, P., Keenoy, T., Mangham, I.L.: A Dialogic Analysis of Organizational Learning. Journal of Management Studies 37(6), 887–901 (2000)CrossRefGoogle Scholar
  25. 25.
    Ortenblad, A.: Of course organizations can learn! The Learning Organization 12(2), 213–218 (2005)CrossRefGoogle Scholar
  26. 26.
    Stacey, R.: Learning as an activity of interdependent people. The Learning Organization 10(6), 325–331 (2003)CrossRefGoogle Scholar
  27. 27.
    Epley, N., Waytz, A., Cacioppo, J.T.: On Seeing Human: A Three-Factor Theory of Anthropomorphism. Psychological Review 114(4), 864–886 (2007)CrossRefGoogle Scholar
  28. 28.
    Mumford, A.: Individual and organizational learning: The pursuit of change. In: Mabey, C., Iles, P. (eds.) Managing Learning, pp. 77–86. International Thomson Business Press, London (2001)Google Scholar
  29. 29.
    Walsh, J.P., Ungson, G.R.: Organizational Memory. Academy of Management Review 16(1), 57–91 (1991)Google Scholar
  30. 30.
    Strauss, A.L.: Creating Sociological Awareness. Collective Images and Symbolic Representations. Transaction Publishers, New Brunswick (1991)Google Scholar
  31. 31.
    Riemer, K., Richter, A.: Tweet Inside: Microblogging in a Corporate Context. In: 23 Bled eConference: Implications for the Individual, Enterprises and Society, Bled, Slovenia, June 20-23, pp. 1–17 (2010)Google Scholar
  32. 32.
    Riemer, K., Richter, A., Seltsikas, P.: Enterprise Microblogging: Procrastination or productive use? In: 16 Americas Conference on Information Systems (AMCIS). AMCIS 2010 Proceedings, vol. 16(4), pp. 4199–4207 (2010)Google Scholar
  33. 33.
    Schondienst, V., Krasnova, H., Gunther, O., Riehle, D.: Micro-Blogging Adoption in the Enterprise: An Empirical Analysis. In: 10th International Conference on Wirtschaftsinformatik, Zurich, Switzerland, February 16-18 (2011)Google Scholar
  34. 34.
    Muller, J., Stocker, A.: Enterprise Microblogging for Advanced Knowledge Sharing: The References@BT Case Study. Journal of Universal Computer Science 17(4), 532–547 (2011)Google Scholar
  35. 35.
    Zhao, D., Rosson, M.B.: How and Why People Twitter: The Role that Micro-blogging Plays in Informal Communication at Work. In: GROUP 2009 Proceedings of the ACM 2009 International Conference on Supporting Group Work, Sanibel Island, Florida, USA, May 10-13, pp. 243–252 (2009)Google Scholar
  36. 36.
    Meyer, P., Dibbern, J.: An Exploratory Study about Microblogging Acceptance at Work. In: Proceedings of the 16th Americas Conference on Information Systems, Lima, Peru, August 12-15, pp. 1–9 (2010)Google Scholar
  37. 37.
    Riemer, K., Diederich, S., Richter, A., Scifleet, P.: Tweet Talking – Exploring The Nature Of Microblogging At Capgemini Yammer. Business Information Systems Working Paper Series, pp. 1–12 (2011)Google Scholar
  38. 38.
    Riemer, K., Scifleet, P., Reddig, R.: Powercrowd: Enterprise Social Networking in Professional Service Work: A Case Study of Yammer at Deloitte Australia. Business Information Systems Working Paper Series, pp. 1–18 (2012)Google Scholar

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  1. 1.School of ComputingUniversity of the West of ScotlandPaisleyScotland, UK

Personalised recommendations