Abstract
The choice of media depends first of all on whether the clientele is professional or consumer. In B to B, the main media used are trade shows, the trade press and direct marketing. In consumer marketing, television dominates followed by the press, direct marketing and to a lesser degree billboard campaigns and the radio. Public relations, sales promotions, lobbying and Internet sites are used for both markets.
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Notes
- 1.
For update listing of trade shows, see the following websites: airshow.com, expobase.com, reedexpo.com, tradeshowweek.com
- 2.
See Chap. 14.
- 3.
See website: http://www.dassaultfalcon.com/whatsnew/falconer.jsp
- 4.
Nicovitch, S., & Cornwell, T.B. (1999). An internet culture? Implications for Marketing. Journal of Interactive Marketing, 12(4), 22–33.
- 5.
Herrera, E. (2000). Applications de l’e-business au secteur aérospatial, Mémoire Mastère Spécialisé Marketing et Communication Commerciale, October.
- 6.
See Chap. 2.
- 7.
See Chap. 9.
- 8.
Atlas Air website: www.atlasair.com
- 9.
The International Air Transport Association, www.iata.org
- 10.
- 11.
- 12.
- 13.
- 14.
- 15.
Source: Refer to John Winsor’s blog for further details: http://www.johnwinsor.com
- 16.
- 17.
- 18.
See Molière (1664), Tartuffe.
- 19.
See Chap. 15.
- 20.
See Chap. 4.
- 21.
Le Picard, O., Adler, J.-C., & Bouvier, N. (2000). Lobbying, les règles du jeu. Paris: Les Éditions d’Organisation.
- 22.
Lehu, J.-M. (1996). Praximarket. Paris: Éditions Jean-Pierre de Monza.
- 23.
See Orient Aviation, (1999), Security Alert, 6(7), May, pp. 16–17.
- 24.
See Aubert, V. (1999). Airbus-Boeing: des minutes qui valent cher, Le Figaro Economie, p. 46, 16 June.
- 25.
174 orders as of July 2011 (Source: Airbus, September 2011).
- 26.
Source: Wikipedia article on the A400M.
- 27.
Patri, G. (2000). Meteor-Airbus A400M: Two British decisions in favor of EADS/Airbus Group and BAE systems, Revue Aerospatiale, 169, June, pp. 5–7.
- 28.
Source: Financial Times Deutschland (2009).
- 29.
See Chap. 11.
- 30.
See Chap. 9.
- 31.
See Chap. 15.
- 32.
Source: www.oneworld.com/ffp/
References
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Malaval, P., Bénaroya, C., Aflalo, J. (2014). Selecting Media. In: Aerospace Marketing Management. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-01354-1_12
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