Communication Products and Culture

  • Marieke de Mooij


The more people share cultural values, the more they appreciate each others’ communication products as to genre and style. This applies to literature, film, TV productions, and popular music. How people behave in literature and film reflects cultural values. American soap operas and Latin American telenovelas are better appreciated in countries of similar cultural values. In oral cultures, so-called oramedia are found that do not exist in literate cultures. The press takes different forms and content. For a long time, US TV programs have been exported to other parts of the world, which was viewed as cultural imperialism, but in several countries or world regions, successful film industries have appeared, such as Bollywood in India and Nollywood in Nigeria. Age-old communication philosophies can be recognized in form and content of current TV products. An example is aesthetic delight found in Indian TV series. Also website design varies with culture.


Power Distance Uncertainty Avoidance Communication Style Popular Music Soap Opera 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Marieke de Mooij
    • 1
  1. 1.Burgh-HaamstedeThe Netherlands

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