Asian Communication

  • Marieke de Mooij


Asian communication theory is being developed by observing and analyzing Asian commonality and complexity through Asian languages and philosophical traditions or worldviews such as Confucianism, Buddhism, and Hinduism. In the Confucian model of communication, the purpose is to adhere to and sustain the moral order of the human community. A Buddhist-based communication model is the consciousness-only model. An example of an Indian communication philosophy is sadharanikaran, which includes aesthetic enjoyment as a communication objective. Similarities between models are a holistic view of the universe, a relational connection of all things, distinction between in-group and out-group communication, harmony, indirectness, the importance of context, and empathic communication. Taciturnity plays a strong role in East Asian communication. Examples of country-specific models are the Chinese communication model and the Japanese enryo-sasshi model of communication.


Communication Process Communication Model Human Communication Communication Behavior Interpersonal Communication 
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© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Marieke de Mooij
    • 1
  1. 1.Burgh-HaamstedeThe Netherlands

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