• Marieke de Mooij


Communication includes many human activities, such as speaking, listening, reading, writing, viewing, and creating images. Human communication is shaped by our self-conceptions in interpersonal relationships and our roles in society that are based on cultural conventions. The origin of Western communication theory is based on the theory of rhetoric by the Greek philosopher Aristotle, which is less relevant to communication in other parts of the world. Types of communication can be distinguished between human communication; mediated communication; interpersonal, oral, written, and visual communication; intentional and non-intentional communication; computer-mediated or cyber communication; and mass communication. The many concepts included in the analysis of communication are information, meaning, worldview, culture, the modern–tradition contrast, cultural hegemony, cultural homogenization, globalization, and intercultural and cross-cultural communication. What is considered communication theory generally concerns Western philosophies and research. This also applies to theories of media effects.


Mass Medium Communication Theory Human Communication Nonverbal Communication Cultural Product 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Marieke de Mooij
    • 1
  1. 1.Burgh-HaamstedeThe Netherlands

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