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An Empirical Study on the Relationship between User Characteristics and Quality Factors for Effective Shopping Mall Websites Implementation

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Part of the Studies in Computational Intelligence book series (SCI,volume 496)

Abstract

In This paper, we have investigated how user characteristics affect quality factors for an effective Shopping mall websites implementation. User characteristics consist of gender, age, school year, department, experience, and purchasing experience during a specified period. We also selected a total of 14 quality factors from the literature review such as design, customer satisfaction, etc. As a proof of our hypothesis to investigate how those user characteristics and quality factors are interrelated, we have used 6 hypotheses. To verify them, the results have analyzed the SAS 9.2 statistic package tool and we have asked 519 participants to fill out a questionnaire for 5 Chinese and 8 Korean websites.

Keywords

  • Shopping Mall Websites Implementation
  • User Characteristics
  • Quality Factors

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  • DOI: 10.1007/978-3-319-00948-3_8
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Correspondence to Donghwoon Kwon .

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Kwon, D., Kwon, Y.J., Song, YT., Lee, R. (2014). An Empirical Study on the Relationship between User Characteristics and Quality Factors for Effective Shopping Mall Websites Implementation. In: Lee, R. (eds) Software Engineering Research, Management and Applications. Studies in Computational Intelligence, vol 496. Springer, Heidelberg. https://doi.org/10.1007/978-3-319-00948-3_8

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  • DOI: https://doi.org/10.1007/978-3-319-00948-3_8

  • Publisher Name: Springer, Heidelberg

  • Print ISBN: 978-3-319-00947-6

  • Online ISBN: 978-3-319-00948-3

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